Adel’s childhood playground in Carthage-Tunis was on the remains of the material cultures of the Phoenicians, Romans, Byzantines, Arabs, Andalusians, Ottomans, and many more. They all left behind a tapestry of knowledge, stories and artifacts. When Adel came to New York in 1998 and witnessed the richness of all the different faces and flavors, he felt right at home. New York felt fresh yet so familiar and the inspiration was immediate and deeply rooted. Soon after he started his jewelry studio and continued on his path using beauty as his language.
In 2010 we started our sister studio in Tunis. Adel had a desire to open a channel to exchange skills and knowledge with his family back in Tunisia; creating an opportunity and outlet for the expression of beauty back home. This direct connection to the past that has shaped Adel’s designs allows the creativity to continue to flow.